/* services-base.css: rules shared by the services page templates (about, ai-content-writing-services, ai-search-visibility, contact, content-desk, content-reoptimization-services, content-strategy-services, content-writing-services, request-a-quote, seo-audit-services, testimonials, topical-mapping-services).
   Generated from the templates' former inline <style> blocks. Page-specific rules live in templates/<slug>.css. */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; font-size: 16px; }
body { font-family: 'Raleway', sans-serif; font-weight: 400; color: #1a1a24; background: #ffffff; line-height: 1.65; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }
@keyframes pulse { 0%,100%{opacity:1}50%{opacity:0.45} }
.container { max-width: var(--max-w); margin: 0 auto; padding: 0 var(--gutter); }
.section-py { padding: clamp(64px, 9vw, 112px) 0; }
.section-label { font-family: 'Josefin Sans', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--teal); margin-bottom: 14px; display: block; }
.section-label--dark { color: var(--blue); }
.section-heading { font-family: 'Josefin Sans', sans-serif; font-size: clamp(26px, 3.5vw, 40px); font-weight: 700; line-height: 1.15; letter-spacing: -0.01em; color: var(--dark); }
.section-heading--light { color: var(--white); }
.hero__bg { position: absolute; inset: 0; background: radial-gradient(ellipse 55% 50% at 85% 50%, rgba(0,115,170,0.14) 0%, transparent 60%), radial-gradient(ellipse 35% 55% at 10% 80%, rgba(0,212,170,0.07) 0%, transparent 55%); pointer-events: none; }
.hero__grid { position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px); background-size: 80px 80px; pointer-events: none; }
.hero__eyebrow-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--teal); animation: pulse 2s ease-in-out infinite; flex-shrink: 0; }
.hero__eyebrow-text { font-family: 'Josefin Sans', sans-serif; font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--teal); }
.hero__headline em { font-style: normal; color: var(--teal); }
.btn-primary { display: inline-flex; align-items: center; gap: 8px; background: var(--blue); color: var(--white); font-family: 'Josefin Sans', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; padding: 14px 28px; border-radius: 8px; transition: background 0.2s, transform 0.15s, box-shadow 0.2s; box-shadow: 0 4px 24px rgba(0,115,170,0.35); }
.btn-primary:hover { background: var(--blue-lt); transform: translateY(-2px); box-shadow: 0 8px 32px rgba(0,115,170,0.45); }
.btn-ghost { font-size: 14px; font-weight: 500; color: rgba(255,255,255,0.5); display: flex; align-items: center; gap: 6px; transition: color 0.2s; }
.btn-ghost:hover { color: var(--white); }
.hero__card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1); border-radius: 16px; padding: 30px 28px; backdrop-filter: blur(8px); }
.hero__card-label { font-family: 'Josefin Sans', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--teal); margin-bottom: 18px; }
.hero__outcomes { display: flex; flex-direction: column; gap: 10px; }
.hero__outcome { display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.07); border-radius: 8px; font-size: 13px; color: rgba(255,255,255,0.75); line-height: 1.5; }
.hero__outcome-dot { width: 6px; height: 6px; border-radius: 50%; flex-shrink: 0; margin-top: 5px; }
.why__header { text-align: center; margin-bottom: 56px; }
.why__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.why__card { background: var(--white); border: 1px solid var(--border); border-radius: 14px; padding: 36px 30px; position: relative; overflow: hidden; transition: transform 0.25s, box-shadow 0.25s; }
.why__card:hover { transform: translateY(-4px); box-shadow: 0 12px 40px rgba(0,0,0,0.08); }
.why__card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px; }
.why__card:nth-child(1)::before { background: var(--blue); }
.why__card:nth-child(2)::before { background: var(--teal); }
.why__card:nth-child(3)::before { background: var(--green); }
.why__card-num { font-family: 'Josefin Sans', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 0.1em; color: rgba(0,0,0,0.2); margin-bottom: 16px; }
.why__card:nth-child(1) .why__card-title { color: var(--blue); }
.why__card:nth-child(2) .why__card-title { color: var(--teal); }
.why__card:nth-child(3) .why__card-title { color: var(--green); }
.why__card-body { font-size: 14px; color: var(--muted); line-height: 1.75; }
.deliverables__bg { position: absolute; inset: 0; background: radial-gradient(ellipse 50% 60% at 90% 20%, rgba(0,115,170,0.12) 0%, transparent 60%); pointer-events: none; }
.deliverables__intro { font-size: 16px; font-weight: 300; color: rgba(255,255,255,0.55); line-height: 1.75; max-width: 560px; margin-top: 18px; }
.deliverable-card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.08); border-radius: 14px; padding: 30px 26px; display: flex; flex-direction: column; transition: border-color 0.25s, background 0.25s, transform 0.25s; position: relative; overflow: hidden; }
.deliverable-card::after { content: ''; position: absolute; bottom: 0; left: 0; right: 0; height: 2px; opacity: 0; transition: opacity 0.25s; }
.deliverable-card:hover { border-color: rgba(255,255,255,0.18); background: rgba(255,255,255,0.07); transform: translateY(-4px); }
.deliverable-card:hover::after { opacity: 1; }
.deliverable-card--blue::after { background: var(--blue); }
.deliverable-card--teal::after { background: var(--teal); }
.deliverable-card--green::after { background: var(--green); }
.deliverable-card--amber::after { background: var(--amber); }
.deliverable-card__num { font-family: 'Josefin Sans', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 0.1em; color: rgba(255,255,255,0.22); margin-bottom: 18px; }
.deliverable-card__title { font-family: 'Josefin Sans', sans-serif; font-size: 17px; font-weight: 700; color: var(--white); margin-bottom: 12px; line-height: 1.3; }
.deliverable-card--blue .deliverable-card__title { color: var(--blue-lt); }
.deliverable-card--teal .deliverable-card__title { color: var(--teal); }
.deliverable-card--green .deliverable-card__title { color: var(--green); }
.deliverable-card--amber .deliverable-card__title { color: var(--amber); }
.deliverable-card__body { font-size: 14px; font-weight: 300; color: rgba(255,255,255,0.5); line-height: 1.75; }
.pricing__quote { font-family: 'Josefin Sans', sans-serif; font-size: 26px; font-weight: 700; color: var(--dark); margin-bottom: 4px; line-height: 1.1; }
.pricing__quote span { display: block; font-size: 13px; font-weight: 400; color: var(--muted); margin-top: 6px; }
.pricing__card.pricing__card--featured { border-color: var(--blue); box-shadow: 0 4px 24px rgba(0,115,170,0.15); }
.pricing__card--featured .pricing__card-header { background: var(--blue); border-bottom-color: transparent; }
.pricing__badge { font-family: 'Josefin Sans', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; background: var(--teal); color: var(--dark); padding: 3px 10px; border-radius: 20px; display: inline-block; margin-bottom: 12px; }
.pricing__card--featured .pricing__plan { color: var(--white); }
.pricing__card--featured .pricing__desc { color: rgba(255,255,255,0.7); }
.pricing__cta--primary { background: var(--blue); color: var(--white); box-shadow: 0 4px 16px rgba(0,115,170,0.3); }
.pricing__cta--primary:hover { background: var(--blue-lt); transform: translateY(-1px); }
.pricing__cta--outline { border: 1.5px solid var(--blue); color: var(--blue); }
.pricing__cta--outline:hover { background: rgba(0,115,170,0.05); }
.pricing__note { text-align: center; margin-top: 8px; font-size: 12px; color: var(--muted); }
.testimonials__bg { position: absolute; inset: 0; background: radial-gradient(ellipse 55% 50% at 10% 60%, rgba(0,212,170,0.07) 0%, transparent 55%); pointer-events: none; }
.testimonials__header { text-align: center; margin-bottom: 52px; position: relative; z-index: 2; }
.testimonials__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; position: relative; z-index: 2; }
.t-card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.08); border-radius: 14px; padding: 30px; display: flex; flex-direction: column; gap: 18px; transition: border-color 0.2s, background 0.2s; }
.t-card:hover { border-color: rgba(255,255,255,0.14); background: rgba(255,255,255,0.06); }
.t-card__quote { font-size: 15px; font-weight: 300; color: rgba(255,255,255,0.75); line-height: 1.8; flex: 1; }
.t-card__quote::before { content: '\201C'; font-family: 'Josefin Sans', sans-serif; font-size: 44px; font-weight: 700; color: var(--teal); line-height: 0.8; display: block; margin-bottom: 12px; }
.t-card__author { display: flex; align-items: center; gap: 12px; padding-top: 18px; border-top: 1px solid rgba(255,255,255,0.07); }
.t-card__avatar { width: 38px; height: 38px; border-radius: 50%; background: linear-gradient(135deg, var(--blue), var(--teal)); display: flex; align-items: center; justify-content: center; font-family: 'Josefin Sans', sans-serif; font-size: 13px; font-weight: 700; color: var(--white); flex-shrink: 0; }
.t-card__name { font-family: 'Josefin Sans', sans-serif; font-size: 14px; font-weight: 700; color: var(--white); margin-bottom: 2px; }
.t-card__role { font-size: 12px; color: rgba(255,255,255,0.4); }
.testimonials__more { text-align: center; margin-top: 36px; position: relative; z-index: 2; }
.testimonials__more a { font-size: 14px; font-weight: 500; color: rgba(255,255,255,0.5); display: inline-flex; align-items: center; gap: 6px; transition: color 0.2s; }
.testimonials__more a:hover { color: var(--white); }
.faq { background: var(--off-w); }
.faq__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.faq__item:hover { border-color: var(--blue); }
.faq__a { font-size: 14px; color: var(--muted); line-height: 1.75; }
.final-cta__bg { position: absolute; inset: 0; background: radial-gradient(ellipse 55% 50% at 10% 60%, rgba(0,212,170,0.07) 0%, transparent 55%); pointer-events: none; }
.btn-outline { display: inline-flex; align-items: center; gap: 8px; border: 1.5px solid var(--blue); color: var(--blue); font-family: 'Josefin Sans', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; padding: 13px 28px; border-radius: 8px; transition: background 0.2s; }
.btn-outline:hover { background: rgba(0,115,170,0.05); }