The practice of content marketing involves the creation of useful content to be distributed on different channels to amplify your audience reach. The articles you will read under this category will provide you with tips and advice on how to launch effective content marketing strategies and campaigns.
If you like to receive actionable posts about content marketing straight to your inbox, click here and sign up to my newsletter.
It’s hard to come up with new ideas for content. Another blog? Perhaps some audio? Maybe we should stick to paid ads. It might be challenging to keep your content fresh, but there are some … Read more
Converting visitors into prospective sales is where the success of a company lies. Visitors come and go without leaving a lead – quite literally. That is why the marketing departments have come up with the … Read more
Are you thinking of paying royalties to ghostwriters? If they accept royalties as a payment option, then go ahead. If you’re being fair or not, offering them royalties for ghostwriting services is another story. So … Read more
‘Let me be clear’ – how many times in the last two months have we heard those words from our politicians? Now, more than ever before, the need for clear and transparent communication is at … Read more
Content is a pillar of digital marketing. No matter what you want to achieve, you need some kind of content in order to attract and engage your audience – be in a newsletter that will … Read more
As a content marketer, you know how important it is to have the right tools to help you create and distribute high-quality content. But with so many available options, figuring out which digital marketing tools … Read more