I build the content system your site needs to grow on Google: strategy, writing, and AI-scaled production, all handled.
B2B brands, ecommerce sites, and agencies hire me when they need someone to own their content function. Not just contribute to it.
Content is everyone’s second priority.
That’s why it never works.
You know content matters. You just don’t have the right person doing it.
Your team is stretched, you don’t have a dedicated content person, and the writers you’ve tried don’t understand SEO well enough to produce content that actually ranks.
The result: a blog full of posts that get no traffic, a site that’s invisible on Google, and a content budget that’s hard to justify.
Your clients need content. Your team is already at capacity.
You’ve tried freelancers who miss deadlines, produce inconsistent quality, and need so much direction that it barely saves you time.
What you actually need is a senior operator you can hand work to and trust it gets done right, without becoming another thing you have to manage.
One person. The full content operation.
I come in as your fractional head of content and build the system your site needs, from keyword architecture all the way through to published, optimized content. I use AI to scale production without sacrificing quality, and 13 years of hands-on SEO to make sure what we publish actually ranks.
Topical Mapping
Before a word gets written, I research and map every keyword cluster your site should own, build the internal linking structure, and create a content plan that builds topical authority systematically. This is what separates sites that rank from sites that publish and hope.
Learn moreContent Writing
SEO-optimized articles, guides, and pillar pages written by me. Not outsourced, not AI-generated and published raw. Every piece is researched, written to match search intent, and optimized for the keywords your buyers are actually searching. Surfer SEO and Grammarly are standard in my process.
Learn moreAI Content Writing
When volume matters, I use AI to accelerate production without letting quality slip. I prompt, edit, optimize, and humanize every piece before it goes anywhere near your site. The result is content that reads like it was written by an expert, because it was reviewed by one.
Learn moreContent Audit & Reoptimization
If your site has lost traffic from a Google update or years of neglect, I identify exactly which pages are declining and why, then reoptimize them for their target keywords. I’ve used this process on my own site and for clients across B2B SaaS and digital marketing.
Learn moreSEO Audit
A full-site review covering technical SEO, content quality, internal linking, and Core Web Vitals, with a prioritized action plan at the end. Not a tool report with your logo on it. An actual diagnosis from someone who has been doing this for over a decade.
Learn more
If these names mean something to you, we’re probably a good fit.
I’ve written for, consulted with, and built content systems for some of the most recognized names in the SEO and digital marketing space.
I’ve been in the SEO industry since 2010 and freelancing full-time since 2013. That experience is in every piece of content I produce.
Three steps to a content function that actually runs.
Discovery Call
We talk through your site, your goals, your current content situation, and where the biggest gaps are. I come prepared. You leave with clarity on what needs to happen first.
Strategy & Roadmap
I’ll deliver a topical map, content audit, or reoptimization plan, giving you a clear picture of what we’re building, in what order, and why.
Execution & Results
I get to work. You stay in the loop without being in the weeds. Content goes live, rankings move, and you have a content partner you can build with long term.
Don’t take my word for it.
Ready to stop guessing and start growing?
If your site isn’t producing the organic traffic it should , or you’re running an agency that needs a reliable content partner , let’s talk.
A 30-minute discovery call is enough to figure out whether we’re a fit and what the first step should be.
No pitch deck. No proposal before the call. Just a straight conversation about your content situation.