Give your agency a head of content, without the headcount.
You sell content. Delivering it is the part that eats your week: briefing writers, fixing drafts, chasing deadlines. The Content Desk takes that off your plate. I run your clients’ content as your fractional head of content, mapped, written, senior-reviewed, and delivered white-label on a schedule you can actually promise.
A representative snapshot, not a live feed.
If you run an agency, you know this story.
You win the client. Then content turns into the bottleneck.
Good writers are hard to find and harder to keep. The ones you trust are booked. The ones who are free need everything rewritten.
Quality swings from piece to piece, so you end up editing every draft yourself anyway.
And when a client leaves, it’s usually because the content stopped landing, not because the strategy was wrong.
The strategy is usually fine. What breaks is the operation: who produces the work, to what standard, and whether it lands on time.
So the fix isn’t another writer to manage. It’s handing the whole function to someone who runs it for you.
Stop managing writers. Hand off the function.
Hiring writers one at a time means you’re still the editor, the project manager, and the quality check. A fractional head of content takes the whole thing, the strategy, the production, the review, the delivery, so you get work you can put your name on without touching it.
What the Content Desk actually covers.
Six parts, working together, for every brand you bring in.
I learn each client’s voice and their words to avoid, then hold every piece to it.
I map what each site should own and wire the internal links, so the content compounds instead of just piling up.
Researched, intent-matched writing, produced monthly at a volume scoped to each brand.
Nothing ships without me reading it. No junior hand-offs.
Every piece runs through my own detection framework before it reaches you, so it reads like a person wrote it.
Your brand on the work, into the CMS or Google Docs, with a plain summary of what shipped.
How the desk runs.
For a new client site, we start with a scoped SEO audit. It makes the plan real instead of a guess, and it rolls straight into the work. Clients I already know skip this.
I build the topic map, the brand voice guide, and the monthly plan, per brand.
New articles, reoptimized pages, or both, scoped from the audit and produced on schedule.
Senior-reviewed, screened with The Tell, delivered white-label, with a short monthly summary.
Why a fractional head of content beats the alternatives.
Here’s how the desk stacks up against the usual ways agencies get content done. Freelancers and agencies have their place. If you’d rather not own the managing, that’s the whole point of the desk.
| Content Desk | In-house hire | Freelancer pool | White-label agency | |
|---|---|---|---|---|
| Senior SEO judgment per piece | Every time | If you hire senior | Rarely | Varies by writer |
| Who manages quality | I do | You do | You do | An account manager |
| Cost model | Scoped per brand | Salary plus benefits | Cheap, but you manage it | Markup plus overhead |
| Scales with your client load | Add brands | Capped at one person | Rebuild the bench each time | Yes, at a markup |
| White-label | Built in | Not applicable | Usually | Sometimes |
| Time to ramp | Days | Months to hire | Per project | Onboarding cycle |
Agencies and SEOs already trust me with their content.
I’ve spent a few years working with Christopher now, and if you need high-quality content for the digital marketing space then there’s no other guy that’ll give you as good of a bang for your buck as Christopher will!
Charles Floate, SEO consultant and agency owner
Outsourcing high quality SEO content is difficult as most writers don’t truly understand SEO. Chris is different. He’s been in the SEO industry since 2010 and his content is evidence of that. Highly recommend.
Joshua George, founder, ClickSliceI really enjoy working with Christopher! He knows how to write for SEO, listens to the brief, and delivers on time. I recommend him if you’re looking for a reliable writer that knows how to produce pages that rank.
Steve Toth, creator, SEO NotebookChristopher was a pleasure to work with: great content, always on time. What I really liked was I simply gave him editorial access and he did the whole process for me, which made it a lot easier for me.
Craig Campbell, SEO consultantIn SEO since 2010, freelancing full time since 2013. 16+ years, 5,000+ articles published.
What I guarantee, and what I won’t.
I guarantee the work I control. Good results tend to follow good work, but I won’t put a number on them just to win the deal.
Ready to hand off your content?
Take a look at how the Content Desk is built, then tell me about the brands you manage. I’ll come back with a scoped quote, usually within two business days.
Not an agency? If you’re a brand or an ecommerce site that needs content directly, I do that too: SEO writing, topical mapping, audits, and traffic recovery, one site at a time.
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