7 Ways to Increase Your Blog Traffic

Last Updated on 4 months by Christopher Jan Benitez

Blogging holds its ground firmly in this new age of social media platforms. There are currently more than 600 million blogs on the internet out of 1.7 billion websites! It has found a way to weasel its way into all kinds of content online, from YouTube videos to Facebook promotional content. How we define a blog now has become increasingly open-ended. 

Blogs have acquired a stronger position in the wake of COVID-19 because people have to rely on their computer screens for information and entertainment. This means bloggers do the most they can to optimize their content and website.

Managing blogs and writing content can be challenging and might not yield positive results. But this is a trial and error phase. Every blogger goes to reach a point where they can get enough traffic. To minimize this phase’s duration, I’ve created a list below that will help you increase your blog traffic.  

On-Page SEO

While you must have a smattering of SEO-based content available throughout your blog, you can also use it in headlines and first-page content.

Take careful steps to ensure that you’re using optimized keywords for your blog. But how smartly are you doing it? Blog titles are crucial to the success of the article you post. They need to be attractive and engaging but must also be keyword-optimized.

Use keywords in your meta tags as well as snippets that you have on your first page. It would help if you integrated targeted keywords into your headlines to optimize your blog further. 

There are different tools that can help with the optimization of your web pages for specific keywords. For example, you can test a free on-page SEO tool by Wincher.

Revise Your Keywords Strategy

Every website or blog requires an effective keyword strategy to boost rankings and traffic. One of the easiest ways to understand how you can improve your keyword search is to know your audience.

Knowing who you are targeting is crucial before you start writing or uploading content on your blog. This helps you streamline your viewers. Conduct small-scale and relatively simple research and make data-driven decisions based on the needs of your audience.

An important blogging tip to add to your list is finding a niche that will help you organize your keyword research. A niche is a specialized but profitable corner of the market. Narrow your blog’s focus, so it does not feel chaotic or difficult for the audience to follow.

Promote Your Content

Promoting can be done in either of two ways: finding mediums you can use to promote, or self-promote your content. The latter should be done tastefully so it does not feel like you’re bragging or needlessly spamming. But tooting your own horn isn’t bad! Finding a balance between self-promotion and humility takes some time and practice.

You can also use platforms like Facebook, Instagram, and everything else to do paid promotions for your blog. Facebook has a well-integrated ad system that all influencers, bloggers, or businesses should use.

A few more tips to spread the word about your content:

  • Submit the article to relevant online communities, for example, Growth Hacker.
  • Be active on Quora. Find relevant questions, answer them, and add your link
  • Reach out to the sources that you’ve mentioned, and ask for a share.
  • Repurpose your content in different formats. For instance, you can set up a YouTube channel and convert all your blog posts into videos, essentially making you a YouTube blogger. You can link back to the original posts in the video description so viewers can read the post.

Related: 19+ Best Places to Share Your Blog Post for Maximum Traffic

Use Bright, Interesting Images and Illustrations

When someone reads a blog, their eye automatically veers towards the one with the right balance of pictures, gifs, and videos. Notice that we said balance because sometimes an overload of images with less text to provide any quality content will put off the reader.  

They might have clicked on the blog, thinking they’ll find useful information coupled with pictures, but when both aren’t what they end up getting, it becomes useless.

Use high-quality, royalty-free images to not only increase your blog traffic but also make the traffic stay. Websites like Pexels or Pixabay are great resources for your blogs!

There are many helpful and affordable creation tools to improve traffic to your blog. Just try them out.

Write More Regularly

Write More Regularly

Consistency matters in everything you do. When you’re asking for ways to boost your blog after every strategy has been discussed, the one thing that sustains all your success is the consistent effort you put in your work.

Writing blogs every once in a while will not cut it. The more you write, the more you’re going to find ways to make that piece of writing more effective. Your traffic will also become consistent, and you’re bound to have frequent visitors. This is extremely important to increase your blog traffic.

Create your winning content marketing plan and just succeed step-by-step.

Check your Results and Revise the Strategy

As I previously mentioned, writing and experimenting with your strategy will help you improve your blog in general. This trial and error phase is significant for learning new strategies or revising the old ones.

Keep an eye on your traffic jumps and keyword rankings. You can gain lots of insights by tracking your positions and spying on your competitors. It’s obvious that higher positions you have – more traffic you get. That’s why don’t forget to track your keywords and see which content brings the most traffic for your website.

wincher

Add Clear Call-to-Action

Call-to-actions are essential for both blog writing and general content on your website. When you’re writing a blog, end it each time with a CTA but do so in a tasteful manner but still calling to the customers.

First of all, think about what you want to empower your audience for. Sign up for a newsletter, leave the feedback or probably follow your social media. Don’t hesitate to highlight CTA to let the audience easily find the relevant next step.

Useful Call-to-actions are easily distinguishable and stand out. In the case of blogs, CTAs will usually ask readers to share their content if they liked what they read or promote their website to read similar blogs or promote a specific business.

Remember, asking is okay! 

Conclusion

Creating and maintaining a blog is time-consuming and challenging, but something doable. We hope the strategies listed above help you increase your blog traffic. But most importantly, your passion enables you to add depth to it, and your drive for it makes the blog more consistent. Having both is important as you delve into this world!

Author’s bio: Julia is a professional business development manager with proven experience in customer acquisition, strategic partnerships, and outbound marketing. Now she takes care of customer success and business growth at Wincher rank tracker.