I research every keyword cluster your site should own, map the internal linking structure, and hand you a content plan that builds topical authority systematically. This is what separates sites that rank from sites that publish and hope.
Most sites publish content randomly and wonder why nothing ranks. Topical mapping fixes the root cause.
I identify the money pages on your site that are ranking too low to drive real traffic. These are pages with real commercial intent that just need the right supporting content around them to move up in search results.
I organize related articles into structured content silos that support your main pages and cover every relevant subtopic in your niche. The result is a site Google treats as an authoritative resource, not a collection of unrelated posts.
I plan how every article in a silo links to every other, distributing link equity across the site strategically. This isn’t just good UX. It’s one of the most underused levers in SEO, and it costs nothing extra to implement.
Every deliverable I send is actionable from day one. No vague strategy documents, just a clear map of what to build and in what order. It’s the same way I structure my own site.
I start by finding the pages on your site that have the highest commercial value but aren’t ranking where they should be. These aren’t necessarily losing traffic, they’re just sitting at position 8 or 12 when they should be in the top 3. I map out exactly where each page stands and what it would take to move it up.
For each money page, I identify the supporting articles that should exist around it. Each one gets keyword research pulled from live DataForSEO search data, a target search volume, and a brief outline. By the end of this step you have a complete content roadmap: every article your site needs, in priority order, with the keywords already mapped.
The final deliverable is the silo structure itself: which articles link to which, how anchor text should be used, and how PageRank flows through the cluster toward your money page. Hand it straight to your team to execute, use it as the brief for your writers, or have me build the content on top of it through my writing and AI content services.
Every package includes keyword research, article outlines, and an internal linking strategy. Pricing is scoped to your site and confirmed before any work begins. No recurring fees.
Topical mapping is the process of organizing website content into structured clusters around specific themes. Each cluster has a central money page supported by related articles that cover every relevant subtopic. The goal is to signal to Google that your site is a comprehensive authority on the topic, which leads to better rankings across the whole cluster.
When Google sees a site that covers a topic thoroughly and links all the related content together intelligently, it assigns higher topical authority to that site. This lifts rankings not just for the main page but for every article in the cluster. It’s one of the most effective long-term SEO strategies available.
A content silo is a group of interlinked pages organized around a single topic. The silo has one main page (usually a commercial or pillar page) and several supporting articles that cover related subtopics. All articles in the silo link to each other and back to the main page, concentrating PageRank where it matters most.
I look for pages that have clear commercial intent, meaning they drive leads, sales, or signups, but are ranking in positions 5 to 20 where traffic is thin. These pages usually have strong potential but lack the supporting content structure to convince Google they deserve a top-3 position.
Topical mapping is a standalone deliverable. You get the keyword research, outlines, and linking strategy. If you want the content written as well, my content writing and AI content writing services cover that. Many clients use the topical map as the brief for their in-house team, then hand the heavier pages to me.
Once the initial silo structure is built and the content is published, you typically don’t need to revisit it for 6 to 12 months. Updates make sense when you enter a new topic area, when a money page loses significant traffic, or when competitors have clearly expanded their coverage in a cluster you’re targeting.
Yes. AI systems like ChatGPT and Perplexity preferentially cite content from sites that demonstrate comprehensive coverage of a topic. A well-structured topical map doesn’t just help Google rankings, it positions your site as a credible source that AI systems want to reference when answering questions in your niche.
Just your website URL and a brief description of your business and target audience. I handle the research, analysis, and planning from there. If you have specific pages you already know are underperforming, you can flag those and I’ll prioritize them.
Book a discovery call and we’ll scope the right map for your site, whether you’re a B2B brand, ecommerce store, or agency. Most maps are delivered within 1 to 4 days of sign-off.