How to Start a Parenting Blog: Tips and Examples

Last Updated on 11 months by Christopher Jan Benitez

Many parents turn to the internet for advice, reassurance, and inspiration for looking after their kids.

So if the target audience for your brand or products is parents, blogging is a great way to connect with them and build a relationship.

But thousands of parenting blogs are already out there, so how can you make yours stand out from the crowd? 

In this post, we take a look at examples of the best parenting blogs examples, as well as kid blogs examples, as see why they’re successful. This way, you can replicate on your parenting blog the things they did right.

Understand your audience 

The first thing you need to do when writing a blog for parents is to identify who exactly you want to reach with your content. 

It’s not as simple as just writing for all parents — the category is really broad, and you need to focus more on a specific niche with your blog writing.

Parents will cover a vast range of demographics with varying interests. In addition, they’ll have different priorities or concerns depending on their kids’ age and how many kids they have.

To write content that’s going to engage your audience, you need to have a good understanding of who they are and what they care about.

For example, look at the target personas of the business you’re blogging for— who are they selling to? This will give you insights into what topics and areas you should write about. 

hi blog im dad
Image: Hi Blog! I’m Dad!

In the example above, Hi Blog! I’m Dad! is a parenting blog where blogger Rob Growski shares his parenting journey as a father of two autistic children.

From here, it’s pretty clear who the blog’s target audience is: people looking for parenting inspiration on raising their children with special needs.

If you don’t have target personas already, it’s worth doing some research and putting some together for your blog audience — think about who they are, what they do, where they are, and what interests them.

Keep it concise

Parents are usually short on time and want some quick answers when looking for something online. So keep your blog posts as concise as possible. 

That doesn’t mean they can’t be in-depth when needed, but make them easy to scan through. For example, break your posts into short paragraphs with headings and include a bullet-point summary of the contents so parents can get a quick idea of whether it covers what they want to know.

alpha mom
Image: Alpha Mom

Alpha Mom is one of the favorite parenting blogs out there due to the wide variety of topics they cover, from pregnancy to mom life and modern family life.

They have a column section where users ask questions about these topics, and their columnists will provide very personal and in-depth answers.

The posts range from short to comprehensive posts, but what’s important here is how laser-focused the posts are concerning the question asked. Some parents would even benefit from having to read more about the topic instead of a brief answer.

Provide practical parenting tips

You can share some insights and any relevant personal experiences on the topics you’re talking about, but staying focused on the issue or question you’re trying to answer in each post is essential. Also, make sure your blogs include lots of practical tips and actionable advice.

Your posts should connect with parents, but they also need to provide some value. Parents need to be able to take something away from what they’ve read. They are looking online for solutions, ideas, and inspiration, so make sure your blog includes them. 

For example, the Baby Tula blog shares recipes, gift guides, and helpful posts about how to look after kids. The posts are full of actionable tips that parents can take on board and use, which means they’re providing value, and their audience is connecting with the brand. 

baby tula - blogging for parents

Image: Baby Tula

Whether it’s suggestions for step-by-step guides for activities to keep toddlers entertained or practical tips for balancing homeschooling and work, parents will be looking for practical advice that they can follow.

Use images and video to engage

When you know your audience, it’s essential to consider whether a standard written blog will be the best way to engage them. Even with headings and bullet points, parents might feel overwhelmed by a long chunk of writing. Instead, add images throughout your blog posts to break them up further.

You could also add in some videos —  these are often a better way to engage parents and can also be entertaining for kids. 

sago mini boxes

Image: YouTube

For example, Sago Mini Boxes use videos to explain their products and create videos using the characters from their activity boxes. This is an excellent way to target parents and their kids, and video content like this can also be added to blog posts to make them more entertaining.

Offer expert parenting advice

Another essential part of blogging for parents is to include expert opinions and advice.

Let’s say you’re covering childcare, child development, or even raising children using different models like peaceful parenting or positive parenting. You need to be able to back up what you’re saying. It’ll give your blog posts more authority and help you build trust with your target audience.

If you’re not an expert in these areas, then you can find facts, insights, and research online to include in your blog posts. Or reach out to experts and ask for their input on your blog posts. 

melissa & doug

Image: Melissa & Doug

For example, the toy brand Melissa & Doug features a series of blog posts from Dr. Jenny Radesky, a developmental-behavioral pediatrician. Posts that include advice from professionals will consist of valuable information and be more reassuring for parents. 

Transparency and authenticity

You must build a close relationship with your audience when blogging for parents. They must trust what you’re saying and understand where you’re coming from. You can start this by establishing a clear brand identity and sticking to it.

If you’re writing a blog for a business or brand, you need to be open about it and not overly promote products at every opportunity. The blog posts need to provide value to your readers, not just try to sell them products — they’ll quickly lose interest.

Image: Scary Mommy

Scary Mommy has been a brand dedicated to parenting resources since 2008. It has a very savvy content strategy that tackles many topics centered around parenting.

Through the years, it has built enough trust from the audience that its posts promoting different products don’t feel hamfisted compared to other blogs.

Because of the wealth of information they’ve provided about parenting kids, they can extend their authority and relevance to product recommendations also relevant to parenting.

For parenting blogs that aren’t part of a business, if you’re going to recommend or mention products in your posts, they need to be genuine recommendations that align with your brand.

For example, suppose you start mentioning products that are irrelevant to your audience, or you’re including them to earn money but don’t think they’re valuable. In that case, you risk damaging the relationship with your audience.

As part of authenticity, consider creating a YouTube channel for your blog. Publishing videos where you discuss your passion as a parent in front of the camera allows people to build a personal affinity with your brand.

Conclusion

There’s a lot of competition when starting a parenting website or blog— you’re up against many well-known brands and parenting experts with loyal readers. The key to successfully blogging for parents and kids is to narrow down your target audience and provide regular, valuable content that engages and entertains them.

Eventually, you’ll have to employ other tactics like guest blogging to build links and increase your online visibility, promoting your content on various channels, and more. For now, however, these tactics should get your parent blog up and running.