8 Content Strategy Templates for Easier Planning and Execution

Last Updated on 2 months by Christopher Jan Benitez

In the fast-paced world of digital content creation, the need for content strategy templates is greater than ever.

Content strategists often juggle multiple challenges—from keeping content consistent and engaging across various platforms to ensuring it meets SEO standards and aligns with audience needs. The complexity increases with the constant evolution of digital marketing trends and the growing demand for content that attracts and retains audience engagement.

Understanding these pain points, we have developed a suite of content strategy templates designed to streamline your workflow, reduce the guesswork, and enhance the effectiveness of your content initiatives.

By implementing these content strategy templates, you can address the common pain points in content strategy, making your workflow more organized, your content more impactful, and your strategy more aligned with business objectives and audience needs. Let’s begin!

1. Content Audit Template

What It Does for Users:
This template helps you assess the current state of your content. You can make informed decisions about which content to update, keep, or remove by evaluating each piece based on metrics like engagement and SEO performance. This process ensures your content remains relevant and practical.

How to Use the Table:

  1. Fill in each field for your existing content.
  2. Analyze the metrics to determine the performance of each content piece.
  3. Decide the status (Keep, Update, Delete) based on performance and relevance.
  4. Plan your content updates or removals as identified.
FieldDescription
Content IDUnique identifier for each piece of content
TitleName of the content piece
URLLink to the content location
TypeBlog posts, videos, infographics, etc.
Published DateWhen the content was first published
Last UpdatedMost recent update
Target AudienceBlog post, video, infographics, etc.
MetricsPage Views, Engagement Rate, Conversions, SEO Rank
StatusKeep, Update, Delete
NotesObservations or future ideas

2. Content Calendar Template

What It Does for Users:
A content calendar template organizes the scheduling and publication of content across various platforms. It ensures consistent content delivery and helps teams stay on track with their content strategy.

How to Use the Table:

  1. Schedule each content piece by filling out the date and details.
  2. Assign responsibilities to team members.
  3. Track the status to manage the workflow from planning to publication.
  4. Adjust as needed based on workflow changes or content performance.
FieldDescription
DatePublication date
Content TitleTitle of the content to be published
ChannelPlatform where the content will be published (e.g., website, Facebook, Twitter)
CreatorPerson responsible for creating the content
PurposeGoal of the content (inform, entertain, convert, etc.)
KeywordsSEO-targeted keywords
StatusPlanning, In Progress, Review, Published
NotesAny additional remarks or requirements

3. Content Mapping Template

What It Does for Users:
Content mapping aligns your content with the specific needs of your audience at different stages of their buyer’s journey. This strategic alignment improves engagement and conversion by delivering relevant content at the right time.

How to Use the Table:

  1. Identify your target personas and their journey stages.
  2. Map appropriate content types and topics to each stage.
  3. Outline the goals and channels for distribution.
  4. Measure success with predefined metrics and adjust your strategy as needed.
FieldDescription
PersonaDescription of the target persona
Journey StageAwareness, Consideration, Decision
Content TypeArticle, video, case study, etc.
Topic/ThemeWhere will the content be published or shared
GoalsWhat the content aims to achieve (awareness, lead generation, etc.)
Distribution ChannelsWhere the content will be published or shared
Success MetricsHow success will be measured (traffic, leads, shares)

4. SEO Content Template

What It Does for Users:
This template ensures that each piece of content is optimized for search engines. Your content can achieve better visibility and reach a wider audience by focusing on SEO elements such as keywords and meta descriptions.

How to Use the Table:

  1. Select targeted keywords and include them strategically in your content.
  2. Complete each SEO-related field to ensure all aspects are considered.
  3. Follow the guidelines for effective SEO, including proper use of headers and link strategies.
  4. Review and adjust your SEO tactics based on the latest search engine updates and analytics.
FieldDescription
KeywordPrimary keyword targeted
Secondary KeywordsAdditional keywords to include
TitleSEO-optimized title of the content
Meta DescriptionBrief description that appears in search results
HeadersH1, H2, H3 organization and keywords
Word CountTarget word count based on competitive analysis
LinksInternal and external linking strategy
ImagesImage alt text suggestions
CTACall-to-action placement and message

Certainly! Let’s continue with the remaining templates, starting with the Social Media Content Plan Template.

5. Social Media Content Plan Template

What It Does for Users:
This template assists in planning and executing a strategic approach to social media content. It helps ensure that posts are timely, targeted, and tailored to the dynamics of each social media platform, thus enhancing engagement and reach.

How to Use the Table:

  1. Detail each post’s specifics, including platform, type, and content.
  2. Use hashtags and tags strategically to increase visibility and engagement.
  3. Monitor the engagement goals and track performance using the outcome field.
  4. Adjust your strategy based on the results and feedback to optimize future posts.
FieldDescription
DateWhen the post will go live
PlatformFacebook, Instagram, LinkedIn, etc.
Post TypeImage, video, text, link, etc.
ContentThe actual content of the post
HashtagsRelevant hashtags to include
TagsAccounts or pages to tag
Engagement GoalLikes, shares, comments expected
TrackingUTM parameters for links
OutcomeResults after posting (to be filled post-engagement)

6. Editorial Guidelines Template

What It Does for Users:
The Editorial Guidelines Template serves as a comprehensive reference for maintaining consistency in tone, style, and quality across all content. It helps ensure that all team members are aligned with the brand’s voice and content standards.

How to Use the Table:

  1. Define and document key style points and grammatical rules.
  2. Ensure all content creators are familiar with these guidelines to keep content uniform and professional.
  3. Regularly update the guidelines to incorporate new standards or changes in content strategy.
  4. Use the approval process to maintain quality control before publication.
FieldDescription
Brand VoiceDescription of the brand’s tone and personality
Style PointsSpecific stylistic choices (e.g., Oxford comma usage)
Formatting StandardsHow to format headers, lists, etc.
Grammar and PunctuationKey grammar and punctuation rules
Legal GuidelinesAny legal considerations to keep in mind
Ethical GuidelinesEthical considerations like inclusivity, accuracy
Revision ProcessSteps required before publication
ApprovalWho must approve the content before it goes live

7. Content Gap Analysis Template

What It Does for Users:
This template helps identify areas where your current content offering might be lacking, allowing you to address these gaps strategically. By understanding what content your audience needs that you’re not yet providing, you can better cater to their interests and drive engagement.

How to Use the Table:

  1. List existing topics and compare them against target personas’ needs to identify gaps.
  2. Prioritize new topics based on their potential impact and relevance.
  3. Assign responsibility to team members for developing content to fill these gaps.
  4. Regularly review and update your content strategy based on new insights and audience feedback.
FieldDescription
Existing TopicCurrent content topics covered
Target PersonaWho the content is targeting
Content FormatType of existing content (blog, video, etc.)
Identified GapWhat is missing in the content strategy
Suggested TopicsPotential topics to cover the gap
PriorityHigh, medium, low priority for new topics
ResponsibleWho will lead the creation of new content

8. User Story Template

What It Does for Users:
The User Story Template focuses on creating content centered around the user’s needs and goals. It helps teams develop solutions directly aligned with what users want to achieve, enhancing user satisfaction and engagement.

How to Use the Table:

  1. Define clear, concise user stories that articulate the needs and goals of your target audience.
  2. Use these stories as a basis for content development, ensuring all content is user-focused.
  3. Validate each story with real user data to ensure relevance and effectiveness.
  4. Regularly revisit user stories to align them with changing needs and market conditions.
FieldDescription
As aRole of the user (e.g., “As a young entrepreneur”)
I wantWhat the user wants to achieve (e.g., “I want to learn about starting a business”)
So thatThe reason behind the need (e.g., “so that I can start my own company successfully”
Acceptance CriteriaSpecific conditions that must be met for the user story to be considered complete

Conclusion

These templates are tailored to address common challenges faced by content strategists:

  1. Efficiency and Organization: Keeping track of multiple content pieces across different stages of development and platforms can be daunting. Our Content Calendar Template and Content Audit Template help you organize content systematically, ensuring timely updates and consistent publication schedules.
  2. Strategic Alignment: A crucial challenge is aligning content with audience expectations and business goals. The Content Mapping Template and User Story Template guide you in creating content that resonates with your audience at various stages of their journey, ensuring your strategy remains focused and impactful.
  3. Optimization for Engagement and Reach: With vast online content, standing out becomes increasingly difficult. Our SEO Content Template and Social Media Content Plan Template provide structured approaches to optimize your content for search engines and social media platforms, increasing visibility and engagement.
  4. Quality and Consistency: Maintaining a consistent tone and style across all content is vital for brand identity. The Editorial Guidelines Template helps preserve your brand voice, ensuring all content meets your quality standards and communicates effectively with your audience.
  5. Identifying and Filling Gaps: Understanding what content your audience needs and how well your current content serves those needs can be challenging. The Content Gap Analysis Template aids in identifying missing areas and planning content that addresses uncovered needs, enhancing content relevance and effectiveness.