The blog
SEO, AI search, and content writing, tested on real sites
I run the experiments first, then write up what worked, what didn’t, and the numbers behind both.
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How to Show Up in ChatGPT: A Practical Guide
There is no number one spot in ChatGPT. Here is how training memory and live browsing choose sources, what moves it, and…
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How to Rank in Google AI Overviews
AI Overviews are built from pages Google already ranks. Here is what gets cited, the formats it lifts, a checklist, and how…
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LLM SEO: How Large Language Models Choose What to Cite
The technical reference for LLM SEO: how retrieval works, which AI crawlers to allow, how to structure content so models can quote…
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GEO vs SEO: What’s the Difference, and Do You Need Both?
SEO wins a spot in a ranked list. GEO gets your brand named inside the AI answer. Here is the data on…
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AI Search Optimization: What Actually Earns AI Recommendations (I Have the Receipts)
Four studies, 1,648 cited sources, four AI engines. What the data says actually earns AI recommendations, and the playbook that falls out…
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Same Brands, Different Sources: Why Winning AI Search Is Engine-Specific
I pulled 1,648 sources AI cited when recommending products. The engines agreed on the brands, then cited completely different places to get…
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What Happened to AmaLinks Pro? (Is It Gone?)
AmaLinks Pro’s website has been down for weeks with no word from the team. Here’s what we know, whether it’s gone, and…
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What Happened to Ninja Outreach? (And the Best Alternatives)
Ninja Outreach is offline and effectively defunct after being folded into IMAI. Here’s what happened and the best outreach tools to use…
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What Happened to Social Animal? (And the Best Alternatives)
Social Animal shut down in 2024. Here’s what happened to the budget BuzzSumo alternative, and the best content research tools to use…
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What Happened to Long Tail Pro? The Rise and Fall of a Keyword Research Classic
Long Tail Pro was once one of the most popular keyword research tools around. Here’s the full story of how it was…
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Who AI Actually Recommends (And Why It’s Not the Brand That Ranks #1)
I took the #1 SEO brand in three categories and asked four AI engines who they’d recommend. The famous name lost every…
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Where AI Actually Gets Its Recommendations (Hint: Not Your Website)
I analyzed 1,648 sources AI cited to recommend products across ChatGPT, AI Overviews, Perplexity, and Gemini. 79% were third parties, not the…
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Does Good SEO Get You Recommended by AI? I Tested It on Four Email Tools
I ranked 4 email tools by SEO, then measured how often ChatGPT, AI Overviews, Perplexity, and Gemini recommend them. Good rankings did…
Work with me
Need content that ranks in Google and gets cited by AI?
I plan, write, and refresh content for B2B brands and agencies, then track where it shows up in AI answers. Every piece is reviewed by me before it ships.