Last Updated on 5 months by Christopher Jan Benitez
It’s been some time since you wanted to start your YouTube vlogging channel. Do you want to be a vlogger? But what exactly is that? Vlogging is picking up the camera and sharing your daily activities. To become a vlogger, start with becoming a Youtuber. (more on that later!)
But something or the other stopped you, maybe you didn’t have the right equipment, or you didn’t have the proper knowledge, or so on. The number of reasons stopping you from opening your channel or making your existing channel a big success can be numerous.
But it’s 2024, and we have a lot of time. So, it is the perfect time to start your channel.
Yes, you need technical and marketing skills to become a successful Youtuber blogger. It is difficult to share your daily life routine or tutorials. It can become monotonous, but with the right tips, you can create an engaging channel for your audience.
YouTube is the biggest search engine after Google, its parent company. So, it is a grand opportunity for you to show your talent. Or promote your existing brand on YouTube to get more leads. In this blog, we will talk about tips that can help you create a successful blog channel on a platform with over 2 million active monthly active users.
Also, let’s look at the importance of YouTube channels for you or a business.
Importance of YouTube videos
1. Increase in the number of people wanting to learn new things
A study shows that 86% of YouTube users use this platform to learn something new. They rely heavily on this platform for food tutorials learning about new travel destinations, and tips.
If you are an expert in something, sharing that knowledge on YouTube can help people. As a YouTube blogger, you not only entertain people but help them learn quite a few new things.
2. YouTube vlogging is soaring high
In recent years, the number of people who love to watch YouTube vlogs has increased. To be a blogger on YouTube, you must vlog your life. That is video logging every day of your life like Lili Singh or many other YouTubers do.
A study shows that 41% of people watch at least one vlog every month. If you have interesting content to show, with exceptional editing quality and an exciting ambiance, your vlog can be quite successful.
3. It can help you earn money
If your YouTube channel has a good number of subscribers and views, you get the option to monetize your channel. So, it is an excellent platform to earn decent money. Also, many brands are looking for YouTube influencers to collaborate with.
They sponsor your video, which is one of the best ways to become a successful YouTuber.
Tips for growing your YouTube channel and becoming a blogger
1. Just do it
Yes, create your YouTube account right now. Don’t waste months thinking about this, or you will lose all your potential audiences to other YouTubers starting their channel right now. YouTube is very competitive, so you will have to catch up if you keep procrastinating and pushing back the launch date.
How to create your account?
- Log in using your Gmail account to YouTube
- Go to the channel’s settings and click on create a new channel
- Provide a brand name
- Verify your account, and you have your channel.
- You can customize it later.
So, pick up the camera, and record your first video. You can keep it on your laptop until you are ready to publish it for public viewing. But getting the experience of recording a video, sitting in front of a camera, and knowing what you want to talk about is crucial.
2. Customize your channel
There are tons of vloggers on YouTube. So, what makes you unique? Your brand identity. Yes, as a vlogger on YouTube, you have a brand, and that is you. So, you need to use that to your advantage and customize your channel.
For instance, every vlog you create should have a customized thumbnail. It is because everyone is sharing their morning routine, but if your thumbnail is attractive, it is more likely that people will click on your link.
So, use Canva to create a customized thumbnail using templates provided by the website. Also, ensure that you use a person’s image in the thumbnail, which is part of the said vlog.
Another thing you need to do is create a banner image for your YouTube channel.
3. Find a niche
You may wonder why I should look for a niche when I want to vlog? As I said earlier, you must first be a YouTuber to be a vlogger. What did it mean? Well, no one wants to see what you do in your personal life until you have a good following or a great story.
Sure, some people only put their first video in the form of a vlog, and it receives amazing views and likes. But that is because they have a fantastic story to tell, or maybe the video also includes an important lesson.
Still, not everyone can expect that to happen. So, you must ensure that people care about your videos before you can start vlogging.
For that, you can pick up a niche and start creating videos on a topic related to food, music, or entrepreneurship. Once they do well, you can include daily vlogs on your channel. Later on, consider performing blogger outreach with these YouTubers to strengthen relations with them and increase your visibility.
4. Get the correct equipment
You cannot create a quality blog or video if you don’t have the right equipment or tools. So, the first thing to think about if you are serious about making YouTube videos is to invest in the right equipment.
- Camera – The first thing you need is an excellent-quality camera. They are expensive, so your smartphone camera will also work well, but ensure it has a good camera.
- Microphone – The second thing is necessary, and that is a microphone. Most phone microphones suck. So, buying one you can attach to your camera or phone is better. They are affordable, and when people can hear you, they are more likely to watch your videos.
- Lighting – You cannot always film in the day or have great lighting. Some places have bad lightning, even in the day. As a vlogger, you need good lighting, especially if you plan to shoot at night or in a studio or room. So, invest in some lighting kit, and on Amazon, you can find the same at affordable prices.
- Video editing software – You need to buy good video editing software. The free version of the software won’t help you here. So, Final Cut Pro for Macs and Adobe Premiere for Windows are quite popular.
- Laptop/desktop – A good laptop or desktop with enough RAM, storage, and processing power to handle many editing processes.
5. Start practicing
Practice makes you perfect, and YouTube is not any different. Don’t worry about the quality of your first video. As I said earlier, it is for you to get familiar with the concept of recording and being in front of a camera.
It will also help you figure out what content you can create which is useful for your audience or that they will enjoy.
Besides practicing recording, you must also practice editing YouTube videos. The editing software has tons of features, and you can do amazing things with it, but you won’t be able to if you don’t know how to use them.
So, take an online course or look at some tutorials and get familiar with your choice of editing software. Practice editing videos so you know what element goes where, and so on.
Another thing to work on is designing thumbnails. They are book covers, which people will judge, so make them nice. You can log on to Canva and use their free thumbnail templates to practice designing them.
6. YouTube SEO is for you too
YouTube started as an entertainment platform. But people now use it to look for reviews and learn. If you want to be a vlogger, you need fresh content which appeals to people, entertains them, and helps them learn something new.
To do this, you need SEO or search engine optimization. It will help with YouTube ranking and getting a higher position in search results. So, work on your SEO skills.
Here are some tips:
- Write the title using keywords for better ranking
- Cross-promote your channel and videos on Instagram, IGTV, Facebook, and so on
- Creating a series of videos so that people spend more time on your channel, which can increase your ranking
- The right ways to use tags, and a lot more.
To check if your efforts are bearing fruit, use a tool like SE Ranking to monitor your channel’s organic search traffic. From here, you can also refine your tactics and strategy to generate even more traffic moving forward.
