How to Use AI SEO for Your Website Optimization

Last Updated on 3 months by Christopher Jan Benitez

SEO is why your website is visible in the sea of countless online content. But doing it alone can feel like navigating through a complex maze. There’s just a lot to do and learn.

On top of that, you have to be aware of new SEO trends. This is not the best way to spend your time as a business owner.

The good news is that there’s a smarter method to do things faster and more efficiently. And that’s through the help of AI SEO software.ana

In this article, we’ll discuss the process and the best tools to use in each step. I’ll also share the origin of artificial intelligence and the future of SEO with it. By the end, you’ll know how to up your SEO game, save valuable time, and enhance your site’s visibility and ranking.

Understanding AI

how to use AI SEO

At its simplest, AI or Artificial Intelligence is the science of making machines and software think logically. This is a definition I got from one of the founding fathers, Professor John McCarthy

It’s all about creating programs that perform tasks that would typically require human intervention. AI generally allows us to optimize processes and unleash a new efficiency level. 

But when do you think was the idea of AI first conceived? Is it in the 21st century? Well, it was actually earlier than that. 

AI was conceptualized mid-20th century. But because of how expensive computing resources were then, it wasn’t until 1955 that the birth of the first AI program emerged

Since then, AI has grown and evolved, becoming a critical tool in numerous industries. It’s revolutionized healthcare, finance, entertainment, and digital marketing.

The Transformation of SEO by AI

AI has become a game-changer in the world of SEO. It’s transforming content creation and improving areas like SEO page optimization, keyword research, and backlinking.

You can unlock many cool perks that help your online presence by blending AI with SEO. Despite some companies opposing it, a BrightEdge study revealed that over 58% of marketers plan to adopt AI SEO strategies this year (2023.) 

This surge in interest shows the increasing importance of AI in making your website visible and searchable to your audience. 

Why Invest in AI SEO

Embracing these search engine optimization tools is a smart move for digital entrepreneurs. Here are some benefits that highlight its worth:

  • It Provides More Accurate Data. AI SEO tools are designed to comb through vast amounts of data, identify patterns, and provide insights that can help improve your website’s SEO.
  • It Gives You Competitive Advantage. You can identify content, keywords, or other gaps your competitors are missing out on and strategically fill them in. 
  • It Increases Efficiency and Speed. AI lets you streamline redundant and time-consuming tasks. For example, AI can automate keyword research, content optimization, and data analysis. And that allows you to operate at optimum efficiency.
  • It Provides a Forecast Based on Solid Data. With AI SEO, you’re not just guessing; you’re using data-driven insights to predict your SEO strategy results. 
  • It Allows Some Customization. AI-powered SEO tools can learn from your website’s data and understand what works best for your audience. It can then tailor SEO tactics to suit your website’s unique needs. 

How to Use AI SEO to Optimize Your Website

Step 1 – Do Keyword Research with AI SEO 

AI-powered software can help you find keywords for website much more effectively than if you were to do it manually.

You see, they take into account a whole lot of data and details. We’re talking about search keyword ranking and volume, current trends, difficulty, and other information you might miss.

And instead of looking at every page on Google, all you have to do is type in your main keyword. The AI SEO software will provide you with relevant terms along with the crucial metrics. 

Some of the best free keyword tools are Answer the Public, Keyword Surfer, and Google Keyword Planner. They provide the right mix of simplicity and power to get you started on your SEO journey.

But if you want to target your competitor’s keywords and have the budget to invest in paid tools, I recommend getting tools with a website analyzer like KWFinder, SEMrush, or SE Ranking

Step 2 – Write High-Quality Content Using AI SEO

Creating high-quality content can sometimes feel like solving a puzzle, but AI content writing tools can help turn this complex task into a simple one. 

These tools that I’ll provide can help you create outlines, provide titles, produce meta descriptions,  and even remove writer’s block by generating the paragraphs and sentences you need. 

AI content writing tools such as ChatGPT and Jasper.ai are by far my favorites. You can provide them with questions or prompts, and they churn out useful AI content in no time.

However, you need to tread with caution. Relying solely on AI to do your writing can sometimes lead to inaccuracies.

It can also be too generic and robotic. So while it’s an excellent tool for outlining and drafting, you should still be actively involved in the writing process. Think of it as a co-writer rather than your replacement.

Step 3 – Optimize Content With AI SEO

As an SEO writer, one of the most challenging parts for me is content optimization. I have to ensure that my content is not only engaging and relevant. But it should also be optimized for search engine algorithms. 

Thankfully, there are tools like SurferSEO, Rankmath, and Yoast SEO. Let me show you how they can help with your SEO tactics. 

SurferSEO can help you evaluate your new or existing content and see what parts you can improve. It scores your article based on its quality and SEO-friendliness.

In addition, you’ll also see which are the best terms to target based on your chosen competitor articles. It uses the power of Natural Language Processing or NLP, which allows you to enhance the comprehension, relevancy, and overall quality of your content. 

I use SurferSEO for most of my clients, and it’s one of the best. It’s super easy to use and very effective. 

Here’s an example of an article I wrote with this optimization platform. 

RankMath is another brilliant tool that you can use as a WordPress plugin. It provides a detailed checklist to ensure your content is SEO-ready before you hit the ‘publish’ button.

Artificial Intelligence isn’t just enhancing your on-page SEO efforts; it’s also shaking up off-page strategies, including backlink analysis.

Navigating the backlink landscape can take time and effort. But it’s a crucial part if you want to do search engine ranking optimization.

Why? Because a healthy backlink profile is akin to a good reputation in the digital world. It convinces search engines your website is credible and trusted by others, pushing you higher in the search. 

AI SEO tools such as Ahrefs and SEMrush help demystify the complexity of backlink analysis. Ahrefs, for example, offers an in-depth view of your or any website’s backlink profile.

You can use this to identify your strongest and weakest links. Or study your competitor’s profile. 

Similarly, SEMrush delivers comprehensive backlink analytics, making it easy to monitor your link-building progress and provide insights into your competitors’ backlink strategies.

The Future of AI in SEO

Experts like Neil Patel and Rand Fishkin have provided their opinion on AI. And they are positive that it will only get better in the years to come.

To provide you with proof, let me quote what Rand says about it. 

“I think we’re going to see a continued move towards more personalized search results, and that will be driven by both better use of data as well as machine learning models.  I also believe we’ll start to see Google put more emphasis on entities, rather than just keywords, as they continue to try and better understand the searcher’s intent,”

Rand Fishkin, co-founder of Moz

The message is clear – AI is here to stay. 

Conclusion

So, there you have it!

From boosting your keyword research to creating and optimizing your content and analyzing your backlinks, AI SEO tools can be your powerful allies. 

I want to end this post with a quote from Ginni Rometty: “Some people call this artificial intelligence, but the reality is this technology will enhance us.” 

If you want to move forward, you should never avoid technological advancements. Instead, you need to learn how to augment them in our processes so they can be more efficient and effective.

After all, it’s about working smarter, not harder. 

So, check the apps I mentioned above and use them for search engine optimization.