Author: Christopher Jan Benitez

Are you struggling to drive targeted traffic to your website?

Are you tired of trying to rank for short-tail keywords with high competition to no avail?

If so, look no further than long tail keywords!

This article discusses a long tail keyword, its benefits, and how to find them using various tools.

This way, you can find search queries that you can optimize for your website to attract highly-targeted traffic from organic search and increase conversions.

What are long-tail keywords?

On a superficial level, we can define long-tail keywords as those composed of at least four words.

For example, “best running shoes for flat feet” would be considered a long tail keyword, while “running shoes” would be a short-tail keyword.

Looking closer at booth keywords, you can also see that long tail keywords are more specific compared to the generic nature of seed keywords.

As a result, long tail keywords have a much clearer search intent.

Going back to the example above, people searching for “best running shoes for flat feet” are looking for running shoes designed for people with flat feet.

This way, they won’t get their soles hurt while running for hours.

Knowing users’ intent for searching these keywords is vital in helping them create the best content possible. That means publishing a page that provides information people want concerning their search query.

Below are the different keyword intents you must be aware of:

“Best running shoes for flat feet” falls under the commercial intent category. From here, you must publish content that lists running shoes for those with flat feet that come highly recommended to customers.

Also, long tail keywords tend to have a relatively low search volume. That means only a handful of users enter them on Google and other search engines.

This makes these keywords less competitive and easier to rank as they are more specific and less likely to be targeted by many websites.

What Are the Benefits of Long Tail Keywords?

Considering all the qualities of long tail keywords listed above, they give you all the more reason to search for them whenever your conduct keyword research.

Below are advantages that make long tail keywords important in your SEO campaign:

• Less competition – Long tail keywords are less commonly searched due to low demand. While this usually means you shouldn’t target these keywords, it is a low-hanging fruit opportunity for you to rank for them in search engine results.
• More targeted traffic – They are more specific and detailed, making them more likely to attract your target audience or visitors looking for your website on search results.
• Higher conversion rates – Visitors who come to your website using long tail keywords are more likely to be further along in the buying process and, therefore, more likely to convert into customers.
• Better for voice search – Long-tail keywords are more natural for voice search queries, and users are more likely to use long-tail keywords when asking a question.
• Clear search intent – Long tail keywords are more likely to match the intent of a user’s search query, making them more valuable for SEO as they can drive targeted, relevant traffic to a website.

Long-tail keywords can also help you create more specific and explicit content, improving user experience.

They can help you uncover niche topics not covered by your competitors, allowing you to create unique content and establish yourself as an authority in your niche.

How to Find Long Tail Keywords

To find long tail keyword examples for your website, there’s no better place to start than Google search.

There are three places where you can find long tail keywords when using Google:

Google Autocomplete

From Google’s homepage, enter the seed keyword on the search bar.

Without pressing Enter on your keyword or clicking on the search icon, wait for Google to provide you with suggestions of queries you may be looking for.

Google is trying to finish your query by predicting what you’re searching for, hence the name “Autocomplete.”

You can also use the Autocomplete feature in conjunction with the wildcard search operator (*).

Use the wildcard in the middle of your search query. What Google will do is replace the wildcard with words and phrases that users have entered.

People Also Ask

When you search for a keyword in Google, you may find the “People Also Ask” section that shows a list of questions related to your search query.

Four questions appear here. Click on a question, and it shows you the answer and which page it was pulled from. More importantly, it offers two additional questions below the list relevant to the question you clicked on.

You can repeat the process above to show more questions that you can use to the list of keywords to optimize.

People Also Search For

If you open a page on SERPs and hit “Back” on your browser, you will see this section below the page you clicked.

The terms you’ll find here are the same queries people have used to visit the page you clicked on.

Related Keywords

The Related Search section on SERPs is located at the bottom of the page.

They may contain additional long tail keywords you can include in your list.

If anything, you can search for the keywords you’ll find here to find other related keywords and refine your research.

It’s also possible that the queries you’ll find here are similar to those in the Autocomplete and People Also Search For sections.

Again, it depends on the query you entered.

Best Long Tail Keyword Tools

Using the process above, you should be able to unearth hundreds of long tail keyword phrases you can use for your website.

However, going through the same steps one at a time every time you research a topic is time-consuming.

So, to help you automate the process, we’ve compiled a short list of free and paid keyword research tools you can use.

They will help you pull long tail keyword ideas with just a few clicks of a button and at half the same.

Not only that, but they also provide extremely useful data to help you determine which keyword suggestions you should prioritize in your SEO strategy.

Without further ado, here they are:

Long Tail Pro

Long Tail Pro is an old-school keyword research tool that helps users generate long-tail keywords for their online content.

Create a project to enter a seed keyword to help you unearth ideas. You can also search your competitor’s domain URL, and the tool will extract keywords it ranks for. Finally, upload your keyword list to analyze their SEO metrics.

From the results, you can filter the keywords according to Average Keyword Competitiveness. This helps you identify which ones to target first in your campaign.

Nowadays, Long Tail Pro also lets you track your rankings, analyze your backlinks, and audit your website. It’s become a full suite SEO tool for helping you grow and measure your site’s organic traffic.

KWFinder

KWFinder is part of Mangool’s SEO tools and one of the better keyword research tools for identifying keywords to target in your strategy.

First, enter the seed keywords you want to draw ideas from or type in the domain URL of your competitor to see the keywords it’s ranking for.

The results page shows you a comprehensive dataset starting with its Keyword Difficulty.

The tool computes this by identifying the Link Profile Strength (LPS) of the pages ranking for each term.

The lower the average LPS of the ranking pages, the lower the KD, and the easier it is to rank for those terms.

If the term doesn’t show a KD, just click on it to update the score.

The tool also provides a “Questions” tab, which can help you find keywords in the form of questions commonly used in long-tail keywords.

You can also dive deeply into a keyword using MAngool’s SERP Analyzer. Click on “Analyze SERPs” from the KWFinder results.

You will be brought to a page where you can break down each ranking page according to additional SEO metrics, such as Majestic’s Flow Metrics and Moz’s Domain and Page Authority.

Answer the Public

Answer the Public is a keyword research tool that helps users generate long tail keywords for their online content. It can be used to find questions, prepositions, and comparisons people are searching for concerning a specific keyword.

By entering your seed keyword, the tool will generate a list of long tail keywords based on questions, prepositions, and comparisons commonly used in search queries.

You can toggle between Visualization or Data view to help you find the right keywords for your SEO campaign. However, you can only save the keywords as a PNG file in the Visualization view.

You can also view the alphabet soup method that organizes keyword ideas according to alphabetical order.

Search Response

Search Response is a free keyword research tool that lets you scrape specific long tail keywords found on People Also Ask, Related Searches, and People Also Search For sections on Google.

Upon signing up for an account, choose which feature of the tool you wish to use. You can enter your seed keyword, domain URL, or page URL to extract keyword ideas.

In this case, let’s check the PAA feature.

The best part about its results is organizing the search queries according to Popularity.

Search Response computes this metric by counting the times the question appears on SERPs for other search terms.

The higher the question’s Popularity is, the more reason you should answer it on your website.

Regarding the PASF feature, it works similarly to a traditional keyword research tool. It provides keyword suggestions with keyword data like search volume, SERP features, and others.

LowFruits

LowFruits is a relatively new tool that lets you find suggestions based on your seed keyword.

The best thing about this tool is its credit-based subscription.

Most tools above require you to pay a monthly or annual subscription, regardless of whether you burned through your allowed credits. Worse, the credits don’t carry over the following month or cycle.

With LowFruits, you only pay for queries you spend in your account. That also means it retains the same credits you had in the previous cycle to the next.

This is handy, especially if you’re not aggressive with your keyword ideas and only do it occasionally.

The tool possesses most of the features of other tools above. In particular, it is ideal for finding long tail keywords you should target for your brand-new blog.

It helps identify which relevant keywords to target using its “Weak Spots” feature. It analyzes the search results of an individual long tail keyword and determines pages with low SEO metrics.

If weak websites dominate a keyword’s SERPs, you have the best chance of leapfrogging over them and ranking on top of search engines.

You can also filter keywords according to your desired intent, particularly for finding commercial and transactional content keywords.

It helps you identify which search queries have the highest chance of turning visitors into clients, customers, or affiliate sales.

On the other hand, you can filter PAA keywords if you’re looking to increase your topical authority by creating more informational content.

Frequently Asked Questions

Conclusion

Understanding and utilizing long-tail keywords can significantly benefit your website’s search engine optimization and drive more targeted traffic.

By focusing on specific phrases rather than broad, general terms, you can attract a more qualified audience and increase your chances of conversion.

Additionally, by researching and incorporating long-tail keywords into your content, you can outrank your competitors and establish your website as a credible authority in your industry.

Overall, searching for long-tail keywords to add to your SEO strategy is essential to achieving higher search engine rankings and increased online success.

The next step is to cluster the long-tail keywords so you can optimize similar keywords together in a post, maximizing its ability to generate more organic traffic.

Although not new, remote work is now much more common. According to a Gallup poll, 56% of U.S. workers work remotely. And while some people might also start going back to work full-time or in a more hybrid capacity, the trend toward remote work seems to be here to stay.

According to Upwork’s Future of Workforce Pulse Report, 36.2 million Americans could be working remotely by 2025, an increase of 87% from pre-pandemic levels.

Leaders and executives will want to restudy and assume some antiquated techniques for doing things as many businesses and individuals integrate remote work. Remote work is changing how, when, and where we work, from group collaboration and conferences to overall performance control and timetables.

What exactly is this concept of working remotely? 

Any job done away from a traditional workplace location is considered remote labor. Working remotely allows employees to accomplish their jobs well, live comfortably, and stay in touch with their coworkers and place of business from any location, including their house or the street.

The growth of the cloud era and cutting-edge communication and collaboration tools has made it possible for many organizations to join the remote work movement. Additionally, they are starting to benefit from the delivered advantages and increased productivity that remote work may offer.

What are the good things about remote work? 

Although more conventional leaders were first hesitant to support remote work as a viable option for the workforce, most people now concur that it has significant benefits, such as:

• Increased employee engagement
• Greater productivity
• Reduced turnover
• Positive brand image
• Lower overhead costs
• Wider talent pool to recruit from
  

The control and autonomy that remote work gives employees is something they need and value. A remote work arrangement results in a typical 12% turnover discount because 54% of employees said they would switch employment for one that offered them more flexibility.

Additionally, businesses benefit from happier employees who are more engaged, productive, and eager to work for the organization.

A few statistics revolving around remote working 

Research repeatedly proves the practical impact remote work has had on each personnel and business.

Understanding how remote work affects your teams can help you deal with capacity concerns, prioritize the topics that matter most to your employees, and be able to have the biggest impact on long-term engagement and performance.

• 61% of employees prefer being fully remote. According to a Growmotely survey, more than half of remote workers prefer functioning entirely from home. Consider conducting regular check-ins with your workforce to learn about their preferred work arrangements, whether they want a hybrid or fully remote work environment.

• Only 76% of recent hires concur that they have the necessary tools to complete their work from home. Please make sure all of your remote workers, especially new hires, have the tools and resources they need to do their tasks. This includes hardware and software, protected access, platform logins, channels for verbal communication, transparent regulations, and organizational documentation. Long-distance hires can be successfully installed with a robust onboarding strategy.

• 77% of remote workers demonstrated increased productivity. The results are in: remote workers typically put in more time and do better work. Ensure you’re setting realistic expectations and encouraging work-life balance so your staff doesn’t burn out.

• Only 5% of employees are likely to remain at their company permanently, even though 62% believe that working remotely negatively affects engagement. Although employees are more engaged when working remotely, retention does not always follow. You can take tactical actions to engage, connect with, and retain your staff. Keep on having frequent connections with each employee.

Building a remote work culture

A group or organization’s attitudes, actions, and ideals form its culture. It is the heart and soul of your company and its employees, to put it another way. The dynamics of your company will change as you incorporate remote work, which will impact how employees and management collaborate. 

For instance, we are aware that remote work can improve performance and productivity, but it is not always associated with higher employee retention. You may take advantage of the benefits of remote work while minimizing some risks and challenging situations specific to dispersed teams by establishing a robust remote work culture from the start.

The good things and the not-so-good things 

Pros: 

• Most of the time, those who live value remote and appreciate having more freedom and control over their work and schedules.
•  A high-quality culture of shared accountability and belief can result from this. 
• Additionally, people will be more involved in group-building activities that promote connection because they will have fewer opportunities to interact naturally with their group members.

Cons:

• Other demanding circumstances can have an impact on culture when working remotely. For instance, distance and contrasting timetables can cause misalignment and misunderstanding.
• In addition, people may start working long hours and struggle to take breaks and sign off at the end of the day or on weekends as the line between work and home life becomes hazier. 
• This may lead to a dangerous culture of burnout where your staff is overworked, and employees feel like they need to be replaced every day and night.

Four handy tools to connect with your remote team

• Zoom: Teams can create connections with face-to-face interaction via Zoom. Collaboration among teams is made simple by features like breakout rooms and display sharing. Real-time human interaction is fantastic for team-building activities like digital happy hours.

• Slack: Slack is a great option for maintaining clear and fun group communication—from keeping track of progress and checking in to stimulating group discussion to water-cooler talks and sub-channels for specific interests.

• Lucidspark: A digital collaboration tool called Lucidspark makes it simple for groups to communicate and brainstorm in real time (or asynchronously). The limitless whiteboard is your blank canvas for brainstorming, outlining ideas for projects, and organizing your goals. Use it for business or play to promote team unity and to make remote communication and collaboration easier.

• Blink: Blink is a remote work control app that enhances the experiences of remote employees. It includes features like calendar management, discussion boards, and a newsfeed, making it simple for employees to stay connected while on the go.

How to engage the employees who are working remotely

Strategic initiatives and regular reviews would be necessary to engage remote employees. In other words, offering remote benefits or digitally satisfied hours is no longer sufficient. Genuine, long-lasting engagement requires more than that. It’s about knowing what your team members want and need and ensuring that your culture, procedures, and policies support them.

Here are a few ideas to play around with when it comes to employee engagement for remote employees:

• Stay connected via technology
• Appreciate and acknowledge their efforts
• Prioritize team building
• Provide support with proper equipment and resources
• Set clear expectations

• Streamline processes
• Ask for and share timely feedback
• Keep employees within the loop on any changes in company policies
• Be flexible and empathetic
• Implement a smooth onboarding process
• Hold team meetings every day
• Have frequent one-on-one meetings

Managing remote employees 

The ability to lead their teams from a distance is one of the most significant anxieties and difficult conditions for remote managers. It might be challenging to monitor the overall performance and develop a strong group culture when you don’t all work in the same area.

However, managing people remotely is ultimately founded on the same management principles as managing people in person. 

People must be able to depend on one another to complete their tasks, be recognized for their contributions, feel a sense of purpose in what they do, and receive regular feedback to continue improving.

Some dynamics are :

• Clear and consistent communication
• Building connection, trust, and engagement
• Exploring new ways for collaboration
• Running practical group discussions and meetings 

Diversity, equity, and inclusion

Employees who feel safe and treated relatively are considerably more likely to stick around and may find it easier to get along with their coworkers. Fortunately, remote work improves an organization’s options to include variety and inclusiveness because the skill pool is no longer restricted to a specific area.

Instead, hiring managers can go to the area outside the office to look for potential employees from various places, backgrounds, experiences, and identities. This will bring fresh perspectives, strengthen your company’s culture, and foster an inclusive workplace where people can do their best work.

By recognizing this, organizations may create more equitable and inclusive remote work policies that attract and retain the best talent worldwide. Remote-friendly policies can transform and empower your business to include and pay staff regardless of where they are from or how and where they work, from starting the interview process to conducting remote video interviews to allowing flexible schedules for remote workers.

A vivid remote and hybrid future that we are heading toward

Remote work is here to stay for many teams, whether full-time or hybrid. Leaders will need to adapt to a completely new approach every day for managing remote teams as employees have more demands for flexibility and remote possibilities.

Luckily, managing remote workers can be just as rewarding—and effective—as managing an in-house staff with the right technology and employee engagement solutions. Learn how to influence your remote teams and take the initiative (remotely).

Author Bio:

Aishwarya Khan Bhaduri is the Content Manager at Engagedly Inc., an award-winning People + Strategy Platform. Experienced Leader, Digital & Content Marketer, Consultant, Writer, and Editor with a demonstrated history of working in the HR, B2B, SaaS, B2C, Leisure, Food, Travel & Tourism industries.
Besides that, she’s a Certified Yoga Teacher, Pranic Healer, and Spiritual Practitioner.

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