Last Updated on 1 day by Christopher Jan Benitez
Providing “high-quality,” “actionable,” and “error-free” content won’t cut it anymore. It’s because everybody offers the same promises to clients.
That’s why I approach writing differently compared to others:
I ensure that all the articles I write are maximized to rank on Google for their target keywords.
By getting more clients to appear on top of search engine results pages (SERPs), the happy they are, the more work I get, and the more money I can spend for new Nintendo Switch games!!
But I digress.
To help me create content that clients will love, I use search engine optimization (SEO) writing tools to make my job much easier.
There are many excellent SEO content writing tools, but below are some of the best ones I’ve used so far and are part of my content creation process.
Keyword Revealer (for keyword research)
Your target keyword is crucial to the success of your SEO content. Agencies like Rankvy believe in keyword research as the foundation of SEO success, which is why they offer it as a core service.
It won’t rank on Google search if it’s not optimized for keywords with high search volume and low competition.
That’s why you need to find such keywords to help position your content to rank on the first page of Google search results when people search for them.
Using tools like Google Keyword Planner and Ubersuggest, while helpful to some extent, falls short of providing you with more detailed information about a search phrase. In particular, both tools don’t show how easy or difficult it is to rank for the keyword.
To help you develop a low-hanging fruit keyword, use a keyword research tool like Keyword Revealer*.
You can sign up for a free account and gain a limited number of daily searches. For now, it should be enough to help you determine the search volume and difficulty of the keyword.
The thing I love about Keyword Revealer is how it considers the global search volume of related keywords.
This is important if you want to target your audience worldwide. Optimizing your content using keywords with the most searches across all Google databases helps people find your content much easier!
Also, you can calculate a keyword’s difficulty. The greater the score, the more difficult it is to rank for it. That’s why you need to find a keyword with easy competition to increase your chances of ranking on Google.
Calculating the keyword’s difficulty also shows you the trend of the keyword in terms of searches. Ideally, you want to choose a keyword trending upward and not the other way around.
You want to catch the keyword at the peak of its popularity so more people can see your content using Google search.
From the results, you can choose which keywords to optimize based on these metrics and search intent to fill out your content strategy.
Keyword Revealer is a paid tool, but its free version allows you to search for three keywords with 50 suggestions per query. If you’re starting with writing content, I suggest you sign up for this tool.
Social Animal (for topic brainstorming)
To help you come up with topic ideas for your post, you need Social Animal. It’s a tool that Brian Dean uses to run the Skyscraper Technique.
One of Social Animal’s primary uses is to help you find the most shared content about your search query or keyword. You can use ideal pages for your topic from Social Animal and build brand new and better content out of them.
Collect the pages with lots of shares (around 500 across all social platforms) and identify what makes them shareable.
For example, do they supply lots of screenshots? Are they step-by-step guides that detail the exact process of doing something? Do they have rich media included in the post (infographics, audio podcast, video, etc.)?
Once you’ve identified the variables that make the posts shareable, you need to create similar but much better content than them.
For example, if the post features 100 tips about content marketing, you must feature at least 101 tricks. Or, if one of the posts has a very valuable infographic, you might want to consider hiring a designer from Fiverr to create an even better version of the image content.
While you may need help building some of the content, the point stands: you need to publish better content than the ones out there.
It’s not enough to write SEO content that follows on-page factors. You need to go out of your way to give additional value to your readers if you want your content to rank above the ones dominating the SERPs for your keyword. And Social Animal gives you a puncher’s chance to do so.
Social Animal also lets you build valuable backlinks for your site, reach out to influencers on social media, and more. This is one of my favorite blogging tools, and I’ve documented how I use the tools following the tips in this must-read review.
SurferSEO (for content optimization)
Once you have chosen the main keyword for your content, you need to strategize how to write your content with SEO.
It’s not as simple as mentioning the keyword on the title, meta description, subheadings, and various parts of the article.
There’s a good chance that all your competitors are doing the same thing at this point. So, it would help if you did something else to help you stand out from the pack.
SurferSEO* is a content optimization tool that allows you to boost your SEO writing.
Not only will you be optimizing your content for your keyword, but you will also get insights on which on-page factors you need to prioritize in your content.
Upon signing up for a free account, enter the keyword on the search bar so the tool can analyze the pages ranking for it on Google and determine the factors that need your utmost attention.
Once the results pop up, you will see a graph showing you the different factors that potentially affect SERPs, such as keyword density, site speed, headings, meta tags, and more.
For this example, here are the results for the keyword “content marketing:”
In the graph, you will see the graphical representation of the number of words for every ten results (or every page) of search results.
The overall results from the first page have over 4,000 words. The graph trends downward as you move to the following ten results and so on.
On the left of the screenshot are the different ranking factors. You will see some of the elements in green.
It means those factors bear the most relevance in the ranking of the pages. In the example you just saw, you need to optimize your content based on the number of words, keyword density, and character count, among others.
To make the factors appear on the graph, check the boxes. Below is what the chart will look like after you do it:
This content optimization software helps you identify which factors to optimize on your post.
The idea is to stick with the figures of the first ten results for the keyword.
The SEO content writing software helps you associate your post with the page ranking on the first page. By sheer association, you increase your chances of ranking for your target keyword.
Also, it prevents you from over-optimizing your content for factors that don’t bear any relevance in SERPs.
This enables you to avoid antiquated “tactics” like keyword stuffing in your content to ensure that you only include the best possible information about the topic in your articles.
In fact, SurferSEO works even better if you want to analyze your published posts concerning pages that are ranking for their respective keywords!
When you’ve analyzed the keyword you want to optimize your content for, type in the URL of your page on the “Enter custom URL *” entry. You can do this even if your page is ranking for this keyword or not.
Once you have added your post, click on the Audit button on the right to view a brief report of your page.
Before running through the report, familiarize yourself with the most critical factors in green for the keyword. It shows you what you need to edit and improve on optimizing your content.
Click the “Show details” button for more information about the suggestion so you can make an informed decision instead of just implementing the changes.
In hindsight, SurferSEO is very similar to SEMrush’s SEO Content Template (I’ve discussed this feature of SEMrush comprehensively in this post). It gives you the cumulative figures of the SEO factors to help you optimize your content without going overboard.
But what makes SurferSEO better is you can review the results before and after writing the content. Also, SurferSEO is free at the moment. So it wouldn’t hurt you to sign up and try out the tool for yourself to see if it’s something you can use as part of your content workflow.
Honestly, I can’t imagine writing content nowadays without using Surfer SEO, as it’s one of the best content optimization tools—if not the best.
Other features include:
- Content Editor – The tool uses natural language processing (NLP) to gather related keywords about the search phrase you want to optimize your content for. Once the keywords have been processed, you must mention the terms in your content to increase your score.
- Content Planner – Lets you brainstorm keyword ideas based on entering a topic or domain. This is perfect if you want to find content gaps in your website or re-optimize existing pieces on your site. It also integrates with your Google Search Console (GSC) account to provide the tool with more accurate data about your managing domains. This way, you can optimize the content on these websites properly.
- Grow Flow – The tool will draw data from your GSC account to provide you with new tasks to do on your site to rank it on top of Google search.
- Google Docs integration – If you use Google Docs, you can download the Surfer Chrome extension, so you connect the document with the appropriate Content Editor. From here, you can make Surfer’s sidebar appear on Google Docs to simplify and improve your workflow!
Textmetrics (On-page checker)
Writing for your WordPress site, you’re probably using Yoast SEO to measure the post’s readability and how optimized it is. I also use it on my sites, and I think it’s a great tool to help you closely check your SEO efforts in your content.
Now, what if you want to write SEO content for your clients? Indeed, you can’t write them on WordPress since they either don’t use a WordPress site or haven’t given you access to it yet.
How can you keep track of your SEO writing if that’s the case?
This is where Textmetrics comes in.
Similar to Yoast SEO, this SEO writing software keeps track of your content’s SEO score as you write it. This is perfect if you want to ensure the content’s SEO-friendliness before sending it to your clients for review. There’s also a WordPress plugin for the tool if you want to integrate it into your blog publishing workflow.
To use it, you must first enter the main keyword of the content. Then, you can enter supporting keywords and the domain where you will publish the content.
After filling that out, you can write your content, and the tool will automatically keep your SEO score.
The tool makes it easy for you to keep on course with your SEO effort by offering a checklist of factors you need to implement in your post.
Keep in mind to avoid over-optimization as you don’t want to score high with your SEO for the sake of scoring high. For best results, use the tool in conjunction with the data you gathered using SurferSEO.
Textmetrics also analyzes the content from a reader’s standpoint. Analyzing the content gives you details about the text’s statistics, readability, credibility, sentiment, and others. It’s an excellent way to ensure that your content aligns with your target audience.
Aside from these features, Textmetrics also lets you conduct keyword research from within the tool, keep track of the post’s ranking on Google search results for its keyword once published, and many more!
It’s the publisher’s dream tool of choice, as it is just as critical to use for writing SEO content for your blog and your clients.
Grammarly Premium (for editing)
What makes content SEO-friendly is how grammatically and structurally correct it is. It doesn’t matter how valuable your content is. Nobody wants to read incoherent content filled with basic errors. And you won’t create clients if you keep publishing articles that aren’t optimized for humans to read.
To help you clean up your text, run Grammarly*.
The free tool lets you download the Chrome extension to edit the post as you write whenever the tool spots an error. The free account lets you fix major errors, but you need to subscribe to the premium plan for minor mistakes and suggestions to make your content much better.
Grammarly Premium scores your content out of 100. While striving to get a perfect score is ideal, you don’t have to. To be honest, having a score of over 90 is good enough for me.
Aside from detecting over 250 grammatical errors, it identifies plagiarism for you. Run the plagiarism checker to ensure that your post doesn’t have identical blocks of text found on published pages. Search engines frown on duplicate content, and by keeping your post unique, you increase its chances of ranking for your keyword.
If you’re not subscribed to Grammarly Premium as a blogger, you’re missing out on a lot! The tool checks over 250 common grammar mistakes and belts out suggestions on how to correct them on your article with just a few clicks of a button.
Otherwise, the free content writing software version of Grammarly is good enough to detect significant errors that make your content difficult to read. So, at the very least, give its free version a shot.
BONUS: Optimize your titles using this headline analyzer tool
Creating an outstanding headline is a craft. It may sound easy to write a headline but coming up with the one that generates enough CTR is not really easy.
This is where a Headline Analyzer tool by IsItWP comes in to help you create enticing headlines. This tool helps you drive clicks and traffic by analyzing the headline based on word count, sentiment, power words, search preview, and six more factors to suggest an overall score.
The best they suggest is getting a 70 or above!
Are you using any of these SEO writing tools?
As a freelance writer specializing in providing clients with SEO-friendly content, I need tools to make my job easier.
I want to add value to my clients aside from sending them high-quality, top-notch content.
I can generate more clients in the long run by having this edge over writers. I can even implement SEO on my site and blog to show that my writing works!
To recap, below are the SEO writing tools that can help optimize your content and boost its ranking:
Using the content writing tools above has been a blessing in my writing career. Tools like Grammarly Premium have been with me through thick and thin. But newer ones like SurferSEO and Keyword Revealer have proven to be just as valuable.
Look, you can hire digital marketing companies to help build your organic traffic. For bigger businesses, that’s what I would suggest they do. You search and find pages like this from ReviewsXP for companies to hire.
But I suggest you try out these SEO tools if you want to make it as a writer and get as many SEO writing jobs as you can.
You can sign up for free to some of them to give you a taste of creating SEO-friendly content. Once you get used to creating content that ranks first on search engines, you will eventually see the difference in your freelance writing career.