I’ve been writing SEO content for over a decade now.
And if there’s one thing I’ve learned, it’s this: creating content that actually ranks isn’t about following a single trick. It’s about understanding how all the pieces fit together.
That’s why I created these guides. Each one covers a specific part of the content marketing process, from initial strategy to promotion. Think of them as the playbook I wish I had when I started.
Whether you’re a freelance writer looking to level up your SEO skills or a marketer trying to get more traffic from your content, these guides will help.
The Complete SEO Content Writing Guide
This is where most people should start. I cover everything from understanding search intent to optimizing your content for E-E-A-T. You’ll learn how to write content that search engines love without sacrificing readability. If you’ve ever wondered why some posts rank and others don’t, this guide explains it.
Great content won’t rank if Google can’t crawl it properly. This guide walks you through the technical side of things: site architecture, Core Web Vitals, mobile optimization, and schema markup. I’ve kept it practical and skipped the overly technical jargon.
Keyword Research & SEO Tools Guide
Finding the right keywords is half the battle. I break down my keyword research process, compare the best free and paid tools, and show you how to prioritize opportunities. You’ll also learn about keyword clustering and why it matters for topical authority.
Content Planning & Strategy Guide
Random publishing doesn’t work. This guide helps you build a content strategy that actually supports your business goals. I cover everything from setting SMART goals to creating editorial calendars and managing your content workflow.
Content Writing Best Practices
Good writing is the foundation of good content. Here I share the techniques I use every day: writing headlines that get clicks, structuring content for readability, developing your voice, and editing your own work. These are the fundamentals that never go out of style.
Content Optimization & Repurposing Guide
Your old content is probably leaving traffic on the table. This guide shows you how to identify underperforming posts, refresh them for better rankings, and repurpose your best work into different formats. It’s the fastest way to get more results from content you’ve already created.
Publishing is just the beginning. I walk you through how to promote your content through email, outreach, communities, and paid channels. You’ll learn the owned, earned, and paid media framework I use to get content in front of the right people.
Start with whatever guide matches where you’re stuck right now. Or work through them in order for a complete picture of how content marketing actually works.