Anyword Review: Copywriter AI for Efficients Marketers

Last Updated on 4 months by Christopher Jan Benitez

Having trouble writing your marketing copy?

Copywriting is complicated. It can leave us scratching our heads thinking of how else can you sell your product and translate it into a few words — and do that over and over again.

Writing for the purpose of gaining sales requires skill. It’s not easy telling your target market what they want to know. What’s harder is telling them why they should buy your product.

It may also require multiple steps so you can ensure that your copy is worth using.

  • Identifying unique selling proposition (USP)
  • Knowing the target market is
  • Looking at the competitors
  • A/B Testing and analysis

Even while you feel that your copy has potential, you’ll have to test the waters a bunch of times before you find the one that works. 

It’s fun to try all kinds of marketing copies, and it can always be a hit or a miss. The downside is accruing high advertising costs because you’re trying multiple variations that don’t seem to convert.

Writing copies, especially for new products, can be a shot in the dark. It’s expensive to figure out copies that do work, not to mention the time wasted testing and analyzing.

So, how do you make sure that you work efficiently?

In this post, we’ll talk about a software called Anyword that does the hard work for you.

Pros

  • Creates usable, one-click, AI-generated copy for your campaigns.
  • Polished UX makes creating AI copy a cinch!
  • Affordable pricing with generous word limit

Cons

  • Limited industry options

Anyword is an AI-powered copywriting platform that helps marketers tailor their messages to their ideal audience. It generates and evaluates copy for ads, social posts, email subject lines, landing page copy, and much more.

What is Anyword?

Anyword is an AI-based copywriting software for marketers and businesses. Its goal is to generate an “original marketing language” that attracts conversions.

Artificial intelligence (AI) is rising over the years and it’s been a helpful tool to eliminate writer’s block.

Most of the content AI tools are designed to create original content for blog posts and long-form articles and only a handful offer marketing copies as a feature.

Anyword provides high-converting marketing copies that you can use on landing pages, social media ads, pay-per-click campaigns, email, SMS, and even blog posts.

If you’re a marketer or a copywriter, this can serve as your primary partner to help you brainstorm ideas without searching the internet or drafting multiple versions of your copies for hours.

Anyword Features

anyword features

Anyword can be used for various content types and advertising channels:

  • Blog outlines, title, intro paragraphs
  • Email subject lines
  • SMS promo messages
  • Landing or product pages
  • Content promotion
  • Advertisements

I will focus mainly on their ad copy creation but you can get the idea of how other projects on Anyword work and how you can utilize it for your own business.

The Ad option can do two things: generate a new copy and improve the existing copy.

It’s pretty straightforward, it provides marketing text variations that you can use to sell a product. They are tailored for various marketing channels such as:

  • Google Ads
  • Facebook
  • Instagram
  • Linkedin Text Ad
  • Outbrain and Taboola Native Ads
  • Verizon Native Ads

Choose the best type that works for you. You can always use any of the copies if your preferred advertising platform isn’t here. Just do a few tweaks and you’re set!

Upon registration, it’ll ask you a few details to ensure that they have enough information about what you’re trying to sell.

If you have a landing page URL, it’ll be much easier to generate copies as all you need to do is click a button and it’ll provide you a bunch of copies in as fast as 3 seconds.

You can use them instantly or try other features in their arsenal.

Now, let’s head over and create a few copies!

Advertisement

Here’s where you can generate original copies. There are four default modes that you can choose from: 

  • Creative – Writes creative copies with flexibility.
  • List – Highlights what your product is about with bullet points and emojis.
  • PAS or Pain-Agitate-Solution Framework
  • AIDA or Attention-Interest-Desire-Action Framework

However, not all of them are present in all marketing channels. The Facebook primary text is the only option with all four modes. 

In the custom mode setting, you can add your samples of writing so Anyword AI will generate copies based on your preferred style. This will ensure consistency in your branding across all your marketing copies.

Let’s try the four options in copy generation!

1. Creative

Here’s what Anyword AI created when I added a sleep-related website as a landing page.

This is for the Facebook Primary Text channel:

anyword creative feature

If you like to explore more on a particular copy, just click the “more like this” button and it will generate three more copies in the same style.

2. List

A bulleted copy that takes the benefits and features of your product. It can be used to showcase what your product highlights are.

I don’t see any use for the emojis here especially if they don’t really match the context. The basic bullet points would be rather cleaner.

anyword list feature

3. PAS

PAS framework is a 3 liner copy that highlights customer pain points and showcases a solution that will help solve it.

anyword PAS feature

4. AIDA

The AIDA framework is a 4 liner copy that highlights features and persuades customers to do your desired action.

What I really like about having to add the landing page URL from the initial project setting is not having to input any information anymore to generating copies. I have all these copies done for me with just a click of a button.

Improve copy with AI

As the name suggests, it will improve any copy of your choice.

In addition, this option also lets you set a demographic filter that changes the copy’s tone to fit your chosen audience. It will generate optimized variations of your copies

Anyword Improve Copy

It’s really simple to use.

All of these modes include two helpful data to check how your copy fair with the market

  • Predictive performance score that analyzes if your copy has potential
  • Score histogram that shows demographic breakdown of the potential market

More Anyword Projects

As mentioned, Anyword is useful in more marketing activities that you want to integrate into your product.

Here are some sample copies for the rest of Anyword’s project options.

Landing page

Anyword Landing Page

Blog post

The blog post project will generate blog titles, outlines, intro paragraphs that you can use to write any topic of your choice. You can use intro paragraphs multiple times to help you create the whole content.

Anyword Blog post

Email subject lines

The first impression of emails is the subject line. It’s crucial to keep it as perfect as possible a

Anyword Email Subject Line

SMS

Short and straight-to-the-point copies for SMS promotions. These copies make sure that the SMS promos’ limited characters are fully utilized.

Anyword SMS

Content Promotion

Add your content URL or paste up to 3000 character content that you want to promote. It’s best to just paste your URL if you already have an existing one.

The content promotion dashboard is mostly the same as the ad project, the key difference is the product you’re selling—in this project, it’s the content or article. There are also two other modes here: engaging and quotes.

Anyword Content Promotion

That’s it. Easy right?

All of your generated copies can be saved inside your account and exported to a CSV file for offline use.

Anyword Review: Final thoughts

Anyword Review: Copywriter AI for Efficients Marketers

  • INTERFACE
  • USEFULNESS
  • USABILITY
  • EFFECTIVENESS

Verdict

Anyword is a game-changer for marketers, copywriters, and business owners in a sea of digital marketing tools. Imagine that with the help of AI and smart copies, you can improve click rates and generate far more sales with just a few clicks.
This feature-rich AI software has exceeded my expectations! I went in thinking it’s only for advertising copies but blog content and email subject lines are nice bonuses.
Lastly, the UI is simple and easy to navigate. Even newcomers to the digital marketing field can create hundreds worth of ads to see what type of copy does works.
You can start for free with 1,000 words/month or jumpstart your copywriting efforts with 30,000 words/month for $99/month!
4.1/5