The practice of content marketing involves the creation of useful content to be distributed on different channels to amplify your audience reach. The articles you will read under this category will provide you with tips and advice on how to launch effective content marketing strategies and campaigns.
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Staying ahead in content marketing means more than just keeping up—it means being proactive on different channels, not just a single one. Multichannel content marketing lets you do this and more to maximize your brand’s impact online. Embracing a multi-channel marketing strategy allows you to cast a wider net, engaging potential customers at multiple touchpoints. Let’s explore how to craft...
Want a boost in your content marketing game? Check out our easy guide to creating an effective content hub and see the difference it can make for your online business.
Selling goods and services online sounds promising. The benefits include low overhead costs, low barriers to entry, high-profit margins, and more. Not to mention, the business is on a massive market, the internet. Statista, a company specializing in consumer and market data, reports $4.9 trillion in eCommerce sales in 2021. By 2025, these sales will increase to $7.4 trillion...
So, you want to become the next top blogger everyone talks about? You have an original idea, and you’ve selected a niche. You are skilled at writing engaging content, but you also know that, besides an intriguing title, you need powerful visuals to attract your readers. Not every blogger is a graphic designer, plus if you are only learning how to start a blog hiring a designer doesn’t sound like...
It’s hard to come up with new ideas for content. Another blog? Perhaps some audio? Maybe we should stick to paid ads. It might be challenging to keep your content fresh, but there are some great ways to do so without blowing your budget on a risky idea. One of our favorite methods is employee integration. Getting those faces you sit next to every day on camera might be the best way to sell...
Converting visitors into prospective sales is where the success of a company lies. Visitors come and go without leaving a lead – quite literally. That is why the marketing departments have come up with the “magnets” to rope in visitors, offer incentives, and convert them into buyers. However, is that as easy as it is said? Not essentially. Strategizing with lead magnet ideas to...